Fully Alive


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In the spirit of Adam BraunÆs The Promise of a Pencil and Blake MycoskieÆs Start Something That Matters, Fully Alive tells the story of an astoundingly successful young entrepreneurÆs immersion in Amazonian indigenous spirituality and how he integrated the lessons he learned to build a successful, socially responsible company, live a purposeful life, and make a difference in the world. In Fully Alive, Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a tea and energy drink company that collaborates with the indigenous people of Ecuador to harvest the ômaster plantö guayusa, revealing a centuries-old guiding philosophy for building a sacred way of living that he discovered through Amazonian shamanism. Following these teachings, what began as a humble start-up has now grown into a thriving, multi-million dollar company, selling products in more than 10,000 stores across the United States and Canada. With the help of collaborators like Channing Tatum, Leonardo DiCaprio, and Olivia Wilde, RUNA has created a sustainable source of income for the 3,000 farming families in Ecuador who grow guayusa organically, while also establishing a nonprofit organization dedicated to positively impacting the issues that affect these indigenous communities. Packed with practical and inspiring lessons, this book offers a comprehensive examination of how we too might become ôfully alive,ö both in business and as individuals.