Made To Stick

by Heath Hardback
ISBN: 9781400064281
SKU: 10160931
$21.00 to $28.00


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A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.

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